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    Holiday Statistics



    Holiday Transactions Dollar Volume
    Christmas 31% 30%
    Mother's Day 24% 27%
    Easter/Passover 18% 13%
    Valentine's Day 17% 22%
    Thanksgiving 5% 5%


    *Data collected by Ipsos-Insight for the American Floral Endowment's Consumer Tracking Study, 2003.


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